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 I worked with ISM - a San Franscisco startup redefining backpacks for the modern professional - to create their new campaign and updated content for both their website and social media presence to showcase their luxury bags. I set on crafting a series of images showcasing the backpacks in an Scandinavian interior design-centric space, expanding the dialog between ISM and contemporary minimal design, highlighting ISM’s interest in creating a universe and the tools for design-savvy people to empower their creative work, a series that embodies their refined visual style.
       
     
       
     
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