I’m an award winning creative director & photographer based in Berlin whose work traverses form, light, materiality and femininity via concepts of architecture, fashion, still-life and body.

I work with businesses and publications to create impactful high-end content that frames their narratives, celebrates their work and drives their businesses forward. Focusing on contemporary aesthetics, I aim to create work where cutting edge visuals meet strategy and authentic story-telling.

Clients include Lancome, Burberry, Reebok, Refinery29 and Yatzer.

I am dedicated to minimalism and driven by a desire to produce work that reflects my deep interest in design, people and the diverse stories around us.
In constrast to analogue romanticism, I put forward digital modernism.

All inquiries: george@minorstep.com

Recent References

Minimalissimo - George Kroustallis
Ignant - This Triangular Concrete Triumph Stands At The Base Of The Geraneia Mountains In Greece
Paper Collective - Minorstep